Executive Team

As president and chief marketing officer of Sharecare since its founding, Dawn Whaley participates in the development of corporate strategy and scaling innovation, and is responsible for driving the marketing strategy and strategic partnerships.

Previously, Whaley served as executive vice president of marketing and strategic relationships for HowStuffWorks, a leading non-fiction website, where she helped manage operations and corporate development efforts, including business development and creation and execution of the marketing strategy. After growing HowStuffWorks to one of the largest content destination websites, Whaley assisted in the sale of the company to Discovery Communications in 2007 for $250 million. Whaley was also a founding member of The Convex Group, the media and technology holding company that acquired HowStuffWorks in 2002.

Prior to her role with The Convex Group, Whaley served as executive vice president for Alexander Ogilvy Public Relations, a leading, high-tech communications firm. In less than five years, Whaley helped grow the company from a 10-employee, regional agency with less than $1 million in annual billings to a global firm with more than $40 million in annual billings. After leading the agency’s expansion in New York, San Francisco, Denver, Dallas, and Washington, D.C., Whaley helped to orchestrate its acquisition by WPP in 1998.

With a bachelor’s degree in telecommunications and business management from the University of Georgia, Whaley currently holds positions on the boards of directors for Forbes Travel Guide, Meld, the Metro Atlanta Chamber of Commerce, and The Rally Foundation. Previously a member of the board of directors for Do Something and the American Heart Association, she was selected as one of the 2022 Women of Influence by the Atlanta Business Chronicle and has been named to the Atlanta 500, a list of the city’s most influential leaders, each year since 2018. Whaley was bestowed with Atlanta Magazine’s Groundbreaker Award, which honors the people and projects that make Atlanta a better place to live, and selected as a Diversity in Technology Game Changer by the Technology Association of Georgia and for Georgia Trend Magazine’s 2025 edition of the GEORGIA 500.