Atlanta, GA and San Francisco, CA – August 21, 2012 – Boston Children’s Hospital’s Dr. Claire McCarthy, Happiest Baby author Dr. Harvey Karp, and “Seattle Mama Doc” Wendy Sue Swanson lead the list of the SharecareNow Top 10 Online Influencers in Pediatrics, doctors who are driving conversations about children’s health online. All top ten influencers are pediatricians who have an active online presence across several interactive channels – including Twitter, Facebook, video and blogs – and can address a full-range of child-health topics from infant to adolescent care; all in a unique voice, many inspired by their own family lives.
“Parents and families have a positive influence on the health and wellness habits of children in their formative years by teaching them the proper ways to take action and prioritize their health – from making lunches to staying active,” said Tanya Altmann, MD, FAAP, an editorial advisory board member of Sharecare and parenting book author for the American Academy of Pediatrics. “As a pediatrician and mom, I appreciate the time and expertise of the amazing pediatricians included in the ‘SharecareNow 10 – Pediatrics’ list, who help provide parents with accurate, up-to-date information when they need it most about how to teach children about healthy, long-term behaviors.”
To be included in the SharecareNow 10 – Pediatrics list, influencers must have demonstrated a consistent impact on pediatric-specific conversations online over the past year. An individual’s influence is measured and quantified through a proprietary algorithm, developed by digital communications company WCG, based on more than 40 individual metrics, including child health relevance, syndication, presence and reach. These influencers are then ranked based on a unique scoring structure.
A downloadable version of the SharecareNow 10 – Pediatrics, including bios and methodology, is available at https://now.sharecare.com. A downloadable version of the list can be found here: https://www.sharecare.com/static/sharecarenow-pediatrics-top-ten-infographic.
Launched in 2010 and based in Atlanta, GA, Sharecare is an interactive, social Q & A platform that allows people to ask, learn and act upon questions of health and wellness. Created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, Remark Media (NASDAQ: MARK), Sony Pictures Television, and Discovery Communications, the company’s innovative approach provides the consumer access to a wide array of health and wellness experts ranging from hospitals to doctors, specialists to non-profits, to healthcare companies and active health consumers, creating a thriving community where healthcare knowledge is built, shared and put into practice.
SharecareNow, powered by WCG, a partnership between Sharecare and WCG, a market-leading digital communications company, is the healthcare industry’s first and only digital platform developed to access real-time analytics on various health topics, conversations and influencers, and to use these insights to meaningfully impact engagement. Since November 2011, SharecareNow, powered by WCG has released Top 10 Online Influencer lists in numerous categories, including diabetes, heart disease, nutrition, infertility, and fitness. For the complete rankings, go to SharecareNow Top 10 Influencers.
Founded and led by chairman and CEO Jim Weiss, WCG is focused on integrated business solutions in the areas of innovation, change and growth for the world’s leading companies and brands. WCG serves clients through a network of offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London. For more than a decade, WCG’s seasoned professionals have specialized in providing analytics, content, engagement and strategy to a diverse set of clients across the consumer, technology, healthcare and pharmaceutical industries. For more information, please visit http://wcgworld.com.