Atlanta, GA and San Francisco, CA – June 20, 2012 – With nearly 150 million people in the United States aged 20 and older either overweight or obese, SharecareNow, powered by WCG, today announced “SharecareNow 10 – Fitness” to recognize the most influential individuals that drive exercise and fitness conversation online, with a goal of creating a healthier nation.
The comprehensive list includes some of the top names in exercise and fitness today, from Jillian Michaels and Bob Harper – celebrity personal trainers and television personalities known for their role on the show “The Biggest Loser” – to experts from popular health magazines like Fitness Magazine and Shape, to bloggers sharing their personal fitness stories.
“Learning about the most effective and beneficial physical training activities is essential when developing a personalized fitness program to improve one’s lifestyle,” said Dr. Mike Clark, chief science officer for Sharecare and chief executive officer of the National Academy of Sports Medicine (NASM). “Our hope is that people searching for fitness information online can rely on Sharecare experts and the SharecareNow 10 – Fitness list to determine which fitness solutions are right for them, and how to optimize their fitness goals in order to live healthy and active lives.”
Experts agree that adults should spend at least 2.5 hours each week doing moderate-intensity aerobic activities or at least 1.25 hours per week doing vigorous-intensity activities. It is also recommended that children participate in moderate to vigorous activities for at least one hour each day.1 However, according to the U.S. Centers for Disease Control and Prevention, only about 20.4 percent of American adults aged 18 years and older met the Physical Activity Guidelines for both aerobic and muscle-strengthening physical activity.2
To be included in the SharecareNow 10 – Fitness list, influencers must have demonstrated a consistent impact on fitness-specific conversations online over the past year. An individual’s influence is measured and quantified through a proprietary algorithm based on more than 40 individual metrics, including fitness relevance, syndication, presence and reach. These influencers are then ranked from most to least influential based on a unique scoring structure.
The following top influencers make up the SharecareNow 10 – Fitness list:
A downloadable version of the SharecareNow 10 – Fitness list can be found here: https://www.sharecare.com/static/sharecare-now-fitness-top-ten-infographic. Additional information, including bios and the methodology behind the influencer list, is available at https://now.sharecare.com.
In support of raising awareness around fitness, @SharecareNow will host a Twitter Chat on Friday, June 22nd from 12-2 pm EST. Participants must use #SCFFheat to participate in the conversation, where fitness experts will answer questions related to physical activities and how to exercise safely in the summer heat.
SharecareNow, powered by WCG was developed in partnership with Sharecare, an interactive social Q&A platform, and WCG, a market-leading digital communications agency. Sharecare Now, powered by WCG is an online platform developed to access real-time analytics on various health topics, conversations and influencers, and to use these insights to meaningfully impact the conversation through strategic engagement. The platform allows health and wellness professionals, organizations and brands to leverage the most accurate data, solutions and best practices to participate in the social service of expert health and wellness content and communities.
Launched in 2010 and based in Atlanta, GA, Sharecare is an interactive, social Q & A platform that allows people to ask, learn and act upon questions of health and wellness. Created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, Remark Media (NASDAQ: MARK), Sony Pictures Television, and Discovery Communications, the company’s innovative approach provides the consumer access to a wide array of health and wellness experts ranging from hospitals to doctors, specialists to non-profits, to healthcare companies and active health consumers, creating a thriving community where healthcare knowledge is built, shared and put into practice.
Founded and led by chairman and CEO Jim Weiss, WCG is focused on integrated business solutions in the areas of innovation, change and growth for the world’s leading companies and brands. WCG serves clients through a network of offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London. For more than a decade, WCG’s seasoned professionals have specialized in providing analytics, content, engagement and strategy to a diverse set of clients across the consumer, technology, healthcare and pharmaceutical industries. For more information, please visit http://wcgworld.com.