A data-driven, solution-oriented strategic leader, Michael Joachim serves as executive vice president and general manager of Life Sciences at Sharecare, where he is responsible for the Life Sciences P&L and supporting growth across the company through the cross-pollination of Sharecare’s award-winning customer activation and management solutions as well as other strategic initiatives.
Previously, Michael was the Senior Vice President of Commercial Development at Sermo, where he led sales efforts for the Americas, and most recently EMEA, and was tasked with unifying and growing the primary market research and digital engagement practices. He joined Sermo in 2019 bringing a unique aptitude for client solutions through his willingness to question legacy business models and apply new approaches to address the unique business needs of the different markets.
Prior to Sermo, Michael spent six years working to advance the adoption of data-driven media solutions within the life sciences and health and wellness industries where his last role was Senior Vice President of Strategic Growth & Innovation at Medicx Media. During his tenure, Michael led a team of client partners to drive the approach across global manufacturers, biotech, and specialty pharma.
The foundation of Michael’s experience, and passion for creative problem solving, stemmed from his 13-year experience within the agency business working at WPP, Publicis, and IPG as the principal on blue-chip clients.