Elizabeth Colyer is senior vice president at Sharecare, the digital health company that helps people manage all their health in one place, where she is responsible for managing the evolution and execution of the Community Well-Being Index.
With Sharecare since 2014, Colyer has held various roles in the organization that have enabled the company’s data-driven approach to creating better outcomes. Most recently, she served as senior vice president of business intelligence, overseeing reporting and analytics, competitive intelligence, outcomes strategy and execution, predictive modeling, academic collaborations, performance intelligence, research and data sciences, and search engine optimization (SEO).
Previously, Colyer worked at a San Francisco-based digital agency, Rauxa-ThoughtMatrix, where she consulted for clients like General Motors, AAA, Amway, Oracle, and Verizon across measurement, digital strategy, social listening, integration, information architecture, and data best practices. Prior to Rauxa, Colyer worked for WebMD managing client analytics, including scalable reporting, insights and optimization across pharma and consumer goods portfolios.
In addition to her role at Sharecare, Colyer serves on the advisory board for the Emory Innovation Hub in Atlanta and is a member of the editorial board of Population Health Management, a peer-reviewed public health journal. Colyer graduated from the University of Georgia with bachelor’s degrees in Spanish and international business.