By Jeff Arnold, CEO and Chairman

I came across an article in Becker’s Healthcare entitled “3 lessons on healthcare disruption from Tesla,” that was inspired by a LinkedIn posting exploring Tesla’s consumer-driven sales structure, product development philosophy and focus on value; each of which the author notes bear a “shockingly close parallel to three disruptive trends transforming healthcare and benefits.”

I see another theme in Tesla’s approach that we embrace: being unafraid to fail. Musk once told Fast Company magazine, “Failure is an option here. If things are not failing, you are not innovating enough.”

What’s important to realize is that when Tesla failed, they did it fast – and then quickly iterated their next proof of concept – be it pricing models or actual car models. And they didn’t leave the consumer behind.