“Death of the Banner Ad” and “Humanizing Healthcare” Scheduled For Thursday, Oct. 2
ATLANTA/NEW YORK, September 29, 2014 – Sharecare, the health and wellness engagement platform created by Dr. Oz and WebMD founder Jeff Arnold, today announced it is hosting two panels at 2014 Advertising Week, the world’s largest annual gathering of advertising, entertainment, marketing, media and technology industry leaders. Presented in collaboration with Publicis Health Media, Mobeam and Edison Nation Medical, the panels will take place during the Health, Wellness & Wearables track on Thursday, October 2, at Times Center Hall in New York.
With the consumerization of mobile health on the fast track – including Apple’s recently launched HealthKit – developers are scrambling to deliver apps that are personalized, engaging and monetizable. Simultaneously, consumer brands are searching for smart, effective ways to integrate into those experiences to motivate the consumer to take an action – be it to move more, give back to their communities or purchase a product. During the panel Death Of the Banner Ad: Embedding Your Brand Into the Mobile Health Revolution at 11:15 am ET, representatives across the spectrum of mobile will discuss how they create meaningful consumer experiences that translate into revenue for platforms and packaged goods alike. Moderated by founder & CEO of Yingo Yango, Marty Jaramillo, PT, the panel will feature Ben DuPont, Chairman of Mobeam; Colan McGeehan, SVP of Revenue & Partnerships at Sharecare; Geoff McCleary, VP of Mobile Innovation at Digitas Health LifeBrands; and Matt McNally, President of Publicis Health Media.
“It’s fantastic to see healthcare beginning to take center stage at events like South by Southwest and, now, Advertising Week, as there is nothing more important to consumers than their health,” said McNally. “Marketers have droves of data telling us what our customers need, but we haven’t yet been able to make that data actionable and useful for the patient. The time to change that is now, and as an industry, we have the potential to do much more than sell products – we are poised to help consumers make their lives better.”
The second panel, Humanizing Healthcare, is scheduled for 11:45 am ET and will explore the myriad of challenges brands face while marketing in the healthcare arena, including adapting tactics to comply with new platforms, the threat of government regulations and evolving consumer behavior. Moderated by Andrea Palmer, SVP at Publicis Health Media, the discussion’s panelists will include Dawn Whaley, President at Sharecare; Denise Campbell, Senior Director Consumer Marketing Immunology at AbbVie; Louis Foreman, CEO at Edison Nation Medical; and Martin Blinder, Founder & CEO at TicTrac.
If you are unable to attend Advertising Week XI, you can watch the live stream of the panels at www.advertisingweek.com.
Sharecare is a health and wellness engagement platform that provides people with personalized resources to help them live their healthiest lives. Nearly 40 million people have shared more than 5 billion data points about their health status and habits with Sharecare, which uses that information to create a comprehensive health profile allowing users to access all of their health resources in one place and dynamically connect to the knowledge, evidence-based programs and health professionals they need. Created by Jeff Arnold and Dr. Mehmet Oz in 2010, Sharecare’s predictive and personalized platform is accessed daily by millions of consumers, including viewers of The Dr. Oz Show, patient populations of the country’s leading hospital systems and every Soldier in the United States Army.