Interactive Program Leverages Sharecare.com’s Expert Social Media Platform, Providing Customized Nutrition and Exercise Information, and Direct Access to the Nike SPARQ Elite Coaching Team to Help People Achieve Their Goals
Atlanta, GA – January 7, 2011 – Sharecare.com, the health and wellness website, has newly launched its personal profile page functionality to power the incredibly popular “Dr. Oz’s 11 Weeks to Move It and Lose It” program. The program, launched on “The Dr. Oz Show” on January 3, already has attracted more than 200,000 participants and thousands of people continue to register each day. It is a free, one-of-a-kind, online weight-loss initiative from America’s doctor, Dr. Mehmet Oz and Nike SPARQ Elite Coaches. Sharecare.com’s expert social Q&A platform enables people to create individually-tailored weight-loss programs and to interact with Nike SPARQ Elite Coaches and leading health and nutrition experts, including Dr. Oz. Participants can also track their progress in real-time with customizable online weight-loss tools such as food logging, an individualized calendar, and an online weight-loss community.
To sign up, participants are registering online at www.DoctorOz.com and select either the “lose weight” or “improve health” option. Participants then complete an interactive health assessment to identify their current fitness level and define what fitness goals they want to achieve. Based on the assessment, participants receive a custom program with information to help them achieve their objectives. Participants can also “Challenge a Friend” during the program to encourage others to join.
“Sharecare is excited to be working with these innovative industry leaders in creating and launching ‘Dr. Oz’s 11 Weeks to Move It and Lose It’ program,” said Jeff Arnold, chairman and chief architect of Sharecare. “The program represents Sharecare’s evolution, taking searching for health advice to a new level. Program participants interact with Nike SPARQ Elite Coaches, as well as health and nutrition experts, using the power of social networking combined with expert Q&A.”
“Since its launch, Sharecare has become a robust online hub for leading health and wellness experts, including everyone from the American Red Cross to the Cleveland Clinic to the AARP. The Sharecare platform allows these experts to share their collective wisdom directly with the public,” said Dr. Mehmet Oz, host of “The Dr. Oz Show.” “My ‘11 Weeks to Move It and Lose It’ program furthers Sharecare’s aim by harnessing the power of the Internet to give people greater control of their own health destiny. We want to provide these tools to as many people as we possibly can.”
“I am very excited to be part of this massive opportunity to positively impact the lives of millions through the power of fitness coaching. We know that 80% of people who work with a coach stick with a weight-loss program and ‘Dr. Oz’s 11 Weeks to Move It and Lose It’ is a great way to share the benefits of personal coaching that leverages the Internet,” said Dr. Mike Clark, CEO of the National Academy of Sports Medicine, and one of the Nike SPARQ Elite Coaches in the program.
Founded in 2009 and based in Atlanta, GA, Sharecare’s mission is to greatly simplify the search for high- quality healthcare information and answer the world’s questions of health. Created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications, the Sharecare interactive social Q&A platform allows people to ask, learn and act upon questions of health and wellness. The company’s innovative approach provides a wide array of expert answers to each question ranging from hospitals to MDs to non-profits to healthcare companies to active health consumers, ultimately creating a community where healthcare knowledge is built, shared and put into practice.
About Dr. Oz
Dr. Oz won an Emmy for outstanding informative talk show host at the 2010 Daytime Emmys. “The Dr. Oz Show” was nominated for Best Informative Talk Show. Last year, “The Dr. Oz Show” debuted with the biggest ratings in seven years in daytime television and maintained impressive ratings throughout the season.
Dr. Oz has served as health expert on “The Oprah Winfrey Show” since 2004, sharing advice with viewers to help them live their best life from the inside out. Dr. Oz has co-authored six New York Times Best Sellers including “YOU: The Owner’s Manual”, “YOU: The Smart Patient”, “YOU: On a Diet”, “YOU: Staying Young”, “YOU: Being Beautiful” and “YOU: Having a Baby” as well as the award-winning “Healing from the Heart.” He has a regular column in Esquire magazine and is a contributing editor to O, The Oprah Magazine. He is also the host of a daily talk show on Sirius XM Radio’s “Oprah Radio.”
Dr. Oz is vice-chair of the Department of Surgery and Professor of Surgery at Columbia University. He directs the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital and performs 100 heart operations annually. His research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and health care policy. He has authored over 400 original publications, book chapters, and medical books and has received several patents.
Cleared in over 99% of the country, “The Dr. Oz Show” is co-produced by Harpo Productions and Sony Pictures Television (SPT) and distributed by SPT. “The Dr. Oz Show” is executive produced by Mindy Borman; Amy Chiaro is co-executive producer. The show is filmed in front of a studio audience in Studio 6A in New York’s legendary Rockefeller Center.
About Nike SPARQ Elite Coaches
The Nike SPARQ Elite Coaches are committed to transforming peoples’ lives by combining the knowledge of world-renowned professionals and leading edge technology. The team helps individuals reach their personal goals by applying the latest research in the fields of health and wellness and by providing unique insights to meet any fitness challenge. Nike SPARQ is committed to helping all athletes* get better. For more information, please visit the Nike SPARQ website.
*If you have a body you are an athlete.