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Sharecare Announces the Acquisition of RealAge

(ATLANTA, March 12, 2012) – Sharecare®, the interactive health and wellness social platform co-founded by Jeff Arnold and two-time Emmy® Award-winning television host, Dr. Mehmet Oz, today announced its acquisition of RealAge®, the leading consumer health assessment website centered on the groundbreaking RealAge Test®. Sharecare acquired the company from Hearst Corporation, and as part of the transaction, Hearst will retain an equity interest and Scott M. Sassa, president, Hearst Entertainment & Syndication, will join Sharecare’s Board of Directors. Financial terms were not disclosed.

Launched in 2010 and based in Atlanta, Sharecare is an interactive, social Q & A platform that allows people to ask, learn and act upon questions of health and wellness. Sharecare’s dynamic social technology platform, together with RealAge’s, rich, high quality health content and extensive user base, will fuel a powerhouse of highly customized and personalized content and tools to engage and connect consumers, patients, doctors, experts and healthcare professionals, securing Sharecare’s leadership position in the emerging health and wellness social media market. Over 29 million consumers have taken the patented RealAge Test®, which uses a powerful algorithm combining the latest evidence-based scientific research with lifestyle habits and medical history to determine an individual’s “RealAge” – a unique calculation of your body’s health age.

The RealAge Test® will become an embedded part of Sharecare’s site registration and, through Sharecare’s social platform reach, will enable the delivery of highly personalized and relevant health content and action plans, leveraging RealAge’s vast knowledge and insights about consumer health behavior, to consumers via multiple touch points, including their Sharecare profile page, mobile devices and email. Additionally, combining RealAge with Sharecare’s interactive community of health experts and caregivers – ranging from leading hospitals to prestigious organizations, to personal trainers to over 400,000 physicians from The Little Blue Book’s physician reference database – will create new opportunities to connect consumers to both national healthcare experts and local physicians to better address their specific health issues and needs.

The acquisition will propel Sharecare and RealAge collectively to become a top 10 most visited online health property according to comScore. This union – which includes the Emmy® Award-winning TV show “The Dr. Oz Show” website, – creates a powerful and unique platform for healthcare organizations to effectively reach and provide relevant and highly targeted content to a diverse group of health information seekers.

“This acquisition represents another strategic step that advances our business model and provides consumers with the tools, the social network and the motivation to accelerate their efforts to positively transform their lives,” said Jeff Arnold, Chairman and CEO of Sharecare. “By integrating the personalized analytics of RealAge into Sharecare’s expert social platform, individuals can now determine exactly what they can do to improve their health at a faster rate, and find the motivation and online community to help them do it. Additionally, we believe the continued adoption of RealAge as the universal metric for measuring an individual’s health progress will help put more accountability into healthcare and enable us to track our collective impact in ultimately reducing chronic disease.”

“We are proud of how RealAge has evolved over the years into one of the most trusted and motivational online healthcare destinations,” said Sassa. “We are excited to join the other prestigious media organizations who are shareholders in Sharecare including Dr. Oz, Harpo Studios, Sony Pictures Television and Discovery Communications. We believe in Sharecare’s vision of providing trusted information, actionable evidence-based programs and online support for healthcare consumers and providers.”

About Sharecare

Launched in 2010 and based in Atlanta, GA, Sharecare is an interactive, social Q & A platform that allows people to ask, learn and act upon questions of health and wellness. Created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, Remark Media (NASDAQ: MARK), Sony Pictures Television, and Discovery Communications, the company’s innovative approach provides the consumer access to a wide array of health and wellness experts ranging from hospitals to doctors, specialists to non-profits, to healthcare companies and active health consumers, creating a thriving community where healthcare knowledge is built, shared and put into practice.

About RealAge

RealAge is a leading health and wellness site centered around the groundbreaking RealAge Test®, a scientific but simple-to-take test that calculates how old your body thinks you are. The patented test, which launched in 1999 and has been taken by more than 29 million people, is backed by powerful new technology that allows it to be constantly updated with the latest medical studies. Anyone who takes the Test receives a personalized Grow Younger Plan designed to turn back your body clock. The site also offers health tips; dozens of other tests; and practical, inspiring information. RealAge aggressively guards users’ privacy and does not share its members’ identities with third-party advertisers.

About Hearst Corporation

Hearst Corporation ( is one of the nation’s largest diversified media and information companies. Its major interests include ownership of 15 daily and 37 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 29 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; significant holdings in the automotive, electronic, medical/pharmaceutical and financial information industries; Internet and marketing services businesses; television production; newspaper features distribution; and real estate.