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President’s Council on Fitness, Sports and Nutrition and Sharecare Launch UltimateMe to Help Military Families Get Healthier

New Platform Provides Personalized Programs and Resources To Promote Healthier, More Active Lifestyles For Service Members, Their Families and Veterans

ATLANTA/WASHINGTON, D.C. – September 23, 2014 – The President’s Council on Fitness, Sports & Nutrition (PCFSN) is working with the Sharecare team to support the launch of UltimateMe, a secure, personalized online wellness platform to help members of the military community assess, manage and improve their health and performance. The new platform expands the access to wellness programs and resources for service members and their families to lead healthier and more active lifestyles, exemplifying a key area of focus of the Council and its Joining Forces Fitness Initiative.

“Since we launched the Joining Forces Fitness Initiative in 2011, military families across the U.S. have continually shared with us the positive impact, both physically and mentally, of physical activity and good nutrition,” said Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports & Nutrition. “With the additional support of the UltimateMe platform, we’re providing military families with even more resources to help and inspire them make the right choices to live an active, healthy lifestyle.”

UltimateMe was developed for Operation Live Well, as part of the Department of Defense’s Healthy Base Initiative, which aims to help service members, their spouses and retirees to live their healthiest lives. UltimateMe serves as a one-stop shop for the military community to get a better understanding of the their health using a unique and scientifically-validated health-risk assessment – the RealAge Test – and then engage with personalized content and interactive tools like nutrition, sleep and fitness trackers to enhance performance, improve health, address problem behaviors and ultimately maintain or lower their RealAge. UltimateMe also provides a social community where users can share their progress, comment on friends’ activities, earn badges for their progress and get support.

“Our forces and our families face more stress than ever before,” said U.S. Public Health Service Capt. Kimberly Elenberg, with the Defense Health Agency. “The commitment that the Council has made to the military is having a positive impact on their health and well-being, and will reduce healthcare costs in the long run. We encourage all members of the defense community to sign up for UltimateMe and discover how they can take charge of their health, achieve better performance and look and feel their best.”

UltimateMe users who successfully improve their health and lower their RealAge will be recognized and rewarded by members of the President’s Council through the promotion of the Presidential Active Lifestyle Award (PALA+). Additionally, at events across the country, members of the President’s Council and the Sharecare team will support UltimateMe by meeting and inspiring military service members and families, and veterans at the 14 DoD sites participating in Operation Live Well’s year-long Healthy Base Initiative, including: Fort Sill; Fort Bragg; Fort Meade; Camp Dodge; Mountain Home Air Force Base; Yokota Air Base; March Air Reserve Base; Naval Submarine Base New London; Joint Base Pearl Harbor-Hickam; Twentynine Palms; Marine Corps Base Quantico; U.S. Coast Guard Air Station Cape Cod; Defense Logistics Agency; and Defense Health Headquarters.

To access UltimateMe, go to and log in with your Common Access Card (CAC). For those without a CAC, click ‘Sign Up’ to create your account.

About the Healthy Base Initiative

In response to health concerns regarding military service members and their families, the Department of Defense has initiated the Healthy Base Initiative, a demonstration project that will examine select military installations’ efforts to support improved nutritional choices, increased physical activity, obesity reduction and decreased tobacco use. The Healthy Base Initiative is part of Operation Live Well, the DoD program that supports the National Prevention Strategy of improving Americans’ health and well-being through a prevention-oriented approach.

About the President’s Council on Fitness, Sports, and Nutrition

The President’s Council educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and good nutrition. PCFSN is a committee of volunteer citizens who advise the President through the Secretary of Health and Human Services. Through its partnerships with the public, private, and nonprofit sectors, PCFSN promotes programs and initiatives that motivate people of all ages, backgrounds, and abilities to lead active, healthy lifestyles. For more information about the Council, visit and follow us on Twitter @FitnessGov.

About Sharecare

Sharecare is a health and wellness engagement platform that provides people with personalized resources to help them live their healthiest lives. Nearly 40 million people have shared more than 5 billion data points about their health status and habits with Sharecare, which uses that information to create a comprehensive health profile allowing users to access all of their health resources in one place and dynamically connect to the knowledge, evidence-based programs and health professionals they need. Created by Jeff Arnold and Dr. Mehmet Oz in 2010, Sharecare’s predictive and personalized platform is accessed daily by millions of consumers, including viewers of The Dr. Oz Show, patient populations of the country’s leading hospital systems and every Soldier in the United States Army.