HOSPITAL CONTENT CONTRIBUTORS WILL ALLOW SHARECARE USERS TO ENGAGE LOCAL MEDICAL EXPERTS

(Atlanta, GA) – Sharecare, Inc. (www.Sharecare.com), a new company created by internet entrepreneur, Jeff Arnold, and Dr. Mehmet Oz, a leading cardiac surgeon, health expert, and host of “The Dr. Oz Show,” along with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications today announces a list of prestigious additions to their impressive roster of healthcare experts who have signed up to answer questions of health on the company’s soon-to-be-launched web-based health and wellness platform. These relationships represent on- going efforts to bring healthcare thought leadership, expertise and innovation to consumers seeking answers to questions of health on the interactive Sharecare platform.

Sharecare’s initial hospital content contributors include some of the nation’s most prestigious institutions and physicians in the healthcare field and, along with prominent associations, non-profits, professional societies and leading brands, will contribute their expertise to answering questions of health.

The power behind the Sharecare platform is its ability to provide consumers with answers representing the collective wisdom of its expert content contributors on a single platform that not only encourages but facilitates transparent conversations with users about health; and, now, through hospital relationships, the potential to gather input on health conditions with the help of local healthcare experts.

A partial list of hospitals joining forces with Sharecare to provide the most up-to-date and relevant answers to consumers questions of health includes:

  • Aurora St. Luke’s Medical Center
  • Brigham and Women’s Hospital
  • The Mount Sinai Medical Center
  • Children’s Healthcare of Atlanta
  • Cleveland Clinic
  • Johns Hopkins Medicine
  • New York-Presbyterian Hospital
  • NorthShore University HealthSystem Piedmont Heart Institute
  • Riverside Health System
  • Texas Cardiac Arrhythmia Institute at St. David’s Medical Center

“We are excited that these forward-thinking hospitals have joined the ranks of leading physicians, book authors, nurses, leading brands and non-profit organizations to provide diversified and expert answers to questions of health and wellness,” said Jeff Arnold, chairman and chief architect of Sharecare. “Sharecare’s mission is to become the central repository of accurate, multi-perspective and high quality answers to questions of health and to do so will require an ongoing effort to form new content relationships with industry experts.”

“Sharecare is honored to be working with these hospitals,” said Rick Anderson, Vice President at Sharecare. “We believe their early participation demonstrates the industry’s belief in the utility of online information and the solution that Sharecare will offer consumers and hospitals. Through

Sharecare | HOSPITAL – Press Release | Page 1 10/5/2010 2:43 PM

Sharecare, hospitals now have the opportunity to increase their market presence through meaningful consumer engagement and the sharing of knowledge.”

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ABOUT SHARECARE

Founded in 2009 and based in Atlanta GA, Sharecare’s mission is to greatly simplify the search for high-quality healthcare information and answer the world’s questions of health. Created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications, the Sharecare interactive social QA platform allows people to ask, learn and act upon questions of health and wellness. The company’s innovative approach provides a wide array of expert answers to each question ranging from hospitals to MDs to non-profits to healthcare companies to active health consumers, ultimately creating a community where healthcare knowledge is built, shared and put into practice.