ATLANTA/NEW YORK, September 27, 2016 – Sharecare, the digital health company helping people manage all their health in one place, today announced that its Chairman and CEO Jeff Arnold will kick off The Health and Wellness Block this Thursday, September 29, at Advertising Week 2016, the world’s largest gathering of industry leaders across advertising, technology, business, entertainment, marketing, media and social good. Scheduled for 9:00 a.m. ET at Thomson Reuters, Arnold – who also founded WebMD in 1998 – will be interviewed by cardiothoracic surgeon and four-time Emmy® Award-winning host of The Dr. Oz Show, Mehmet Oz, MD, about innovation and what the future holds for the healthcare industry.
Immediately following the keynote interview with Arnold, Dr. Oz will moderate two additional panels during The Health and Wellness track at Thomson Reuters:
- 9:45 a.m. ET – The Double Entendre of Disruption: Innovative Marketing in the Age of Consumer-Driven Healthcare. This session will examine different perspectives on innovative marketing practices in the new era of consumer-driven healthcare. Panelists include:
- 10:30 a.m. ET – Back To the Future. This session will address the necessity of marrying high tech with high touch to solve America’s chronic health crisis. Panelists include:
At noon, the health and wellness crowd moves to The Town Hall, where Dr. Oz will deliver his own keynote presentation – “A Conversation with Dr. Oz” – during which he will present findings from The Oz Report: The Story of Women 2016, a national study conducted this summer by The Dr. Oz Show which uncovered new information about various aspects of women’s lives such as adult loneliness, sleeplessness, anxiety, weight loss, fear and worry, and fitness; including his analysis and implications for advertisers; and share key learnings on how to communicate complex ideas to a broad audience. Dr. Oz recently kicked off his 8th season hosting the Emmy Award-winning The Dr. Oz Show (check your local listings for where to watch), which this season will highlight new, groundbreaking season long initiatives, take on the national news stories and will also introduce The Regimen, a customized tool and daily checklist to guide your wellness journey and help our viewers and fans reach their optimal personal health goals – all based on the latest science and research has to offer. This session will include a moderated Q&A with opportunities for audience participation.
For additional information or to purchase tickets visit http://newyork.advertisingweek.com/.
Sharecare is a health and wellness engagement solution providing people with personalized resources to help them live their healthiest lives. Nearly 40 million people have shared more than 5 billion data points about their health status and habits with Sharecare, which uses that information to create a comprehensive health profile allowing users to access all of their health resources in one place, and dynamically connect to the knowledge, evidence-based programs and health professionals they need.