Hawks and Sharecare Partner to Honor Community Heroes Who Embody the Dream of Dr. Martin Luther King Jr.
ATLANTA – Today, the Atlanta Hawks announced the call for nominations for the True to the Dream Honors: presented by Sharecare, the team’s official jersey patch partner. This program was established to honor the life and work of global icon Dr. Martin Luther King, Jr. by recognizing incredible individuals throughout the state of Georgia who work tirelessly to positively impact their communities and find solutions for the issues facing them.
Honorees in the inaugural program will epitomize Dr. Martin Luther King Jr.’s commitment to a high level of service and equality for all. Whether conducting voter registration drives, taking a stand for social justice, mentoring youth, or volunteering their services and time to help those in need; these awards will honor those who are building a better world by continuing Dr. King’s legacy in a variety of ways that create lasting impacts.
“We are proud to honor Dr. Martin Luther King Jr.’s legacy by celebrating those in the community that have chosen to continue his mission and are committed to social impact,” said Andrea Carter, Hawks Vice President of Corporate Social Responsibility. “Those among us who take the time to create a better future for all deserve to be recognized, and we are excited to do our part.”
Nominations will be accepted on a rolling basis beginning Dec. 15, 2020 through April 30, 2021. Honorees will receive a framed, limited-edition Atlanta Hawks 2020-21 MLK Nike City Edition jersey, two tickets to a future Hawks home game at State Farm Arena as well as in-game and social media recognition, pending COVID-19 restrictions.
“There are many things that fuel our ‘hometown pride’ in Atlanta, and one of the most significant is the legacy of Dr. Martin Luther King, Jr. and the future generations of leaders he continues to inspire,” said Dawn Whaley, President of Sharecare. “At Sharecare, we are driven by the philosophy that we are all together better; and now, more than ever, we must elevate the things – and people – that not only make us better versions of ourselves, but also unite us in the process. We are proud to join the Hawks to celebrate those who work tirelessly to fulfill Dr. King’s dream and honor their commitments to foster communities where all may thrive.”
In addition to the Sharecare patch over the “heart” of every jersey, the Atlanta Hawks and Sharecare are united by a shared passion and pride for the legacy of Atlanta and our world-changing leaders like Dr. Martin Luther King Jr., whose life’s works paved the way for happier, healthier, and more equitable futures for all. As part of their partnership, the Hawks and Sharecare also launched the Sharecare Movement, aimed at making Atlanta one of the healthiest communities and Georgia one of the healthiest states in the country.
This past October, the Atlanta Hawks announced a unique partnership with the estate of civil rights icon Dr. Martin Luther King, Jr., the National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Nike with the release of the team’s 2020-21 MLK Nike City Edition uniform and MLK City Edition custom court. The Hawks will donate profits from the jersey sales back into the Atlanta community to promote economic empowerment in communities of color.
Visit www.hawks.com/nominate for nominee criteria and to submit a nomination for the True to the Dream Honors: presented by Sharecare. To purchase the 20-21 Hawks MLK City Edition jersey and see the full Unity Collection go to hawksshop.com.
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About the Atlanta Hawks
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2020-21 regular season, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.
Sharecare is the leading digital health company that helps people – no matter where they are in their health journey – unify and manage all their health in one place. Our comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone. To learn more, visit www.sharecare.com.