New Long-Term Agreement Will Keep Sharecare as the Jersey Patch Partner for the Upcoming Season; Beginning in 2023-24 Season, Will Introduce New Community Programs Focused on Bettering the Well-being of Greater Atlanta and Beyond
ATLANTA – The Atlanta Hawks and Sharecare (Nasdaq: SHCR), the digital health company that helps people manage all their health in one place, today announced a new multi-year partnership extension that will re-imagine and strengthen the impact the two Atlanta brands can make together in their shared vision of increasing community well-being through positive behavior change. Sharecare and the Hawks began their innovative partnership prior to the 2017-18 season as part of the NBA’s Jersey Patch pilot program and simultaneously launched the Sharecare Movement, a multi-platform initiative aimed at making Atlanta one of the healthiest communities and Georgia one of the healthiest states in the country. The innovative partnership was honored with the 2018 NBA Partnership of the Year Award.
Throughout the partnership, Sharecare has served as presenting partner of several highly visible, community-focused events including the Forever 404 Honors program, True to the Dream Honors program, the Atlanta Hawks Sharecare Scrimmage, the Hawks Fast Break 5K and the Sharecare Heartbeat Festival which featured a city-wide 3v3 tournament.
In response to the COVID-19 pandemic, the Hawks Foundation joined Sharecare’s “Shots for Heroes” initiative, which provided immunity-boosting juice shots to local healthcare workers and first responders fighting the impact of COVID-19 in Atlanta from the frontlines. State Farm Arena, the home of the Hawks, became the first sports and entertainment venue in the country to successfully become Sharecare Health Security VERIFIED®, addressing the critical need to establish confidence with sports fans and live event attendees, as well as players, performers, and employees in the age of COVID-19 and beyond.
“Our partnership with Sharecare has transcended even our high expectations, and we are beyond excited to not only extend but enhance our relationship in the years to come. Sharecare’s commitment to impacting the community through innovation and healthcare along with their authentic passion for the city of Atlanta allowed us to create unique and special programs that reached thousands throughout the city,” said Atlanta Hawks Executive Vice President and Chief Revenue Officer Andrew Saltzman.
Through local and national broadcasts, unique social content on Hawks channels, visible in-arena assets and the Hawks rapid rise from rebuilding team to 2021 Eastern Conference finalist, Sharecare’s heart logo and platform gained national awareness and recognition. Since the first year of the partnership, Sharecare saw its social engagements increase over 615%, QI social media value soar by 759% and TV exposure hits grow by 329%.
“We were honored to be the inaugural Jersey Patch Partner of the Atlanta Hawks back in 2017-18 when the NBA first debuted this powerful brand opportunity to be part of the literal fabric of the team, and it has been the cornerstone of our marketing for the past five years,” said Dawn Whaley, President and Chief Marketing Officer at Sharecare. “As we look beyond the 2022-23 season and the conclusion of our patch partnership, we are excited to leverage our innovative collaboration with the Hawks to continue to positively impact well-being across the communities in which all Atlantans work, live, and play.”
Highlights of the partnership have included the Sharecare logo being prominently displayed on national TV during the debut of the Hawks iconic MLK uniforms prior to 2020 NBA Finals Game 3 on ABC, Pope Francis blessing the Hawks MLK uniform, and the Sharecare logo featured on the Hawks popular return to its classic uniform colors in 2020.
Sharecare is the leading digital health company that helps people – no matter where they are in their health journey – unify and manage all their health in one place. Our comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone. To learn more, visit www.sharecare.com.
About the Atlanta Hawks
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2022-23 regular season, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.