Dawn Whaley has served as President of Sharecare, the digital health company helping people manage all their health in one place, since the company’s founding in October 2010. In this executive role, Whaley participates in the development of the overall corporate strategy and scaling the operational execution, and is directly responsible for marketing, strategic partnerships and business development.
Previously, Whaley was the EVP of Marketing and Strategic Relationships for HowStuffWorks, a leading, non-fiction website providing high-quality content, where she helped manage operations and corporate development efforts, including business development and creation and execution of the marketing strategy. After growing HowStuffWorks to one of the largest content destination websites, Whaley assisted in the sale of the company to Discovery Communications in 2007, for $250 million. Whaley was also a founding member of The Convex Group, the media and technology holding company that acquired HowStuffWorks in 2002, until its sale to Discovery.
Prior to her role with The Convex Group, Whaley served as Executive Vice President for Alexander Ogilvy Public Relations, a leading, high-tech communications firm. In less than five years, Whaley helped grow the company from a 10-employee, regional agency with less than $1 million in annual billings to a 300-employee global firm with more than $40 million in annual billings. After leading the agency’s expansion in New York, San Francisco, Denver, Dallas, and Washington, D.C., Whaley helped orchestrated its acquisition by WPP in 1998.
With a B.A. in telecommunications and business management from the University of Georgia, Whaley currently holds positions on the Boards of Directors for Forbes Travel Guide and the American Heart Association’s Metro Atlanta Division, for which she served on the executive committee of the 2016 GoRed for Women annual fundraiser – the most successful in the chapter’s history. Previously a member of the Board of Directors for Do Something, she was recently named to the Diversity in Technology Game Changers: Who’s Who list by the Technology Association of Georgia. Residing in Atlanta with her husband, Wyatt, she plans to more frequently visit California, where her pride and joy, daughter Spencer, just began her freshman year in college.